沸騰ワード10｜「ラーメン女子」ラーメン業界で話題沸騰のキーワード
※沸騰ワード10・アノ業界で話題沸騰のキーワード教えます! 2014年4月7日放送分より
気になるあの業界で、
何が起きているのか調査する、
業界リサーチ番組。
徹底リサーチで、
その業界で話題沸騰中の、
キーワード10個を紹介。
テーマは「ラーメン業界」。
前回は「見つけた感」の記事に掲載。
ラーメン女子
ラーメンを好きな女性は多い。
しかし、
男性の目が気になり、
女性はラーメン屋に足を運ぶのが、
なかなか難しいという。
そこで実は今、
女性たちが男性の目を気にせず、
ラーメンを食べる意外な方法があるという。
ラーメン研究家の石山勇人によると、
それはラーメン店を貸切する事だという。
つまり、
男にラーメンを見られる位なら、
いっそ貸切るという発想なのである。
実際に、
どのようになっているのか、
調査してみると、
本当にラーメン屋を貸切る、
ラーメン女子会が全国で急増中である事が判明。
この日、
番組が調査したラーメン女子会では、
会社経営者から無職まで、
ネットなどで知り合った総勢15人が、
ラーメン屋を貸し切っていた。
まずは、
脂肪を燃焼させるお茶で乾杯。
髪留めをすると、
徐ろに女子達はラーメンを頬張った。
2時間制のドリンク飲み放題、
デザート付きで、
会費は1人2000円である。
超人気店でこの激安では採算が合わないのではと、
懸念してしまうが、
女性特有の発信力に期待しているのだという。
つまり、
ラーメン女子会で口コミが広がれば、
ラーメン屋としても女性客を増やす、
チャンスになるのである。
一方で、
男性側からは悲劇の声が上がっている。
ラーメンを食べに来ても、
ラーメン女子会が開かれている為、
お目当ての店に入れなくなっているのである。
ちなみに、
ラーメンの味の好みが合うカップルは、
別れにくいという事から、
ラーメン婚活なるものも、
現在は開かれているという。
続きは「藤原さん」の記事に掲載。
レビュー
ラーメン女子会とはまた凄い。
回転率が重要と言われるラーメン屋にあって、
居酒屋のように貸し切らせれてしまう、
ラーメン屋も凄いですよね。
しかも今回のケースに至っては2000円と、
居酒屋よりも安い価格設定。
女性特有の発信力・口コミ力を、
広告費に換算して、
この価格で提供しているとの事なので、
女性ならではの値引き術と言えます。
今後行きたいラーメン屋で、
ラーメン女子会が行われている可能性もあるので、
ラーメン男子の方々は用心して下さい。
オススメ関連記事
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