ホンマでっか!?レストラン|行列店になるには場所との組み合わせが重要!?

※ホンマでっか!?TV 2014年2月26日放送分より

ホンマでっか!?レストラン

評論家軍団が食をテーマに、
分析・ホンマでっかな情報を披露。

今回の料理は「パンケーキ」。

レシピ・作り方は、
パンケーキのレシピ・作り方
の記事に掲載。

心理×パンケーキ
行列店になるには場所との組み合わせが重要!?

心理評論家の植木理恵先生によると、
リゾートのような特別なお出掛け感の場所と、
バニラの香り等の組み合わせが、
カフェカイラの様な、
行列店になり得る要因となるという。

逆に、
「味だけ」のように単独の場合は、
いくら味が良くても、
行列店にならない可能性もある。

ちなみに今回、
パンケーキのレシピを紹介してくれた、
パンケーキの行列店・カフェカイラは、
ハワイと表参道の2店舗しかない。
※2014年2月26日現在

レビュー

他の例としては、
大阪にあるお好み焼き屋、
宇都宮市にある餃子店といったモノが、
挙げられるでしょう。

つまりはその場所・土地の、
イメージが行列・人気店になる要素としては、
非常に大事という事ですよね。

確かに今回のテーマの、
「パンケーキ」を提供するカフェカイラが、
どんなに美味しくても、
オシャレなイメージとは程遠い場所・土地にあったら、
これ程までに人気店にはならなかったかもしれません。

そういう意味では、
飲食店を開業する際の立地は、
最重要項目と言えるかもしれませんね。

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