スマステ|ガムのイメージを変えた 「キシリトールガム」!

※SmaStation!!(スマステーション) 2014年2月22日放送分より

お菓子大手3社禁断の徹底比較
最新売上ランキング

今回はお菓子特集。

LOTTE(ロッテ)、
Calbee(カルビー)、
meiji(明治)、
といったお菓子メーカー大手3社を、
禁断の徹底比較。

最新売上ランキングを大発表。

また、
各社の社員が教える、
秘密の美味しい食べ方を紹介。

LOTTEの約240種類ある商品の中から、
最新売上げランキングベスト5を発表する。

前回は「LOTTE最新売上2位」の記事に掲載。

LOTTE最新売上第1位
ガムのイメージを変えた
「キシリトールガム」

LOTTE最新売上第1位は、
業界が激震した前代未聞のガム
キシリトールガム(819円)」。

1997年に発売し、
歯を丈夫で健康にというコンセプトで、
これまでのガムのイメージを変えた、
メガヒットガム。

キシリトールとは、
白樺などの植物を加工して、
作られる甘味料。

その甘さは砂糖に匹敵するものの、
虫歯の原因にならないという。

このキシリトールを、
ガムベースや香料などと混ぜ、
薄く伸ばしたら切り目を入れて、
一定の大きさにカット。

更に大きなドラムで、
じっくりとシロップを吹きかける事で、
カリッとした綺麗な表面の、
キシリトールガムが完成する。

続きは「Calbee売上ランキング」の記事に掲載。

レビュー

最近はロッテに限らず、
キシリトールをウリにしたガムは、
多数発売されておりますが、
発売当時はやはり衝撃的でした。

ちなみに、
虫歯予防に繋がるとされるキシリトールですが、
それはキシリトール含有比率が、
90%以上で無ければ期待出来ないとのこと。

市販されているキシリトールガムは、
30~70%の割合らしいので、
虫歯の原因にはならないにしても、
予防効果があるとまでは言えないそうです。

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