ソモサンセッパ｜問題・これは一体何のCM？
※クイズ！ソモサン・セッパ ポンコツNo.1決定戦！！2014年1月24日放送分より
知識力より論理的思考力。
記憶より機転。
学歴より創造力。
この番組では、
このような考える力がないと解けない、
「クリエイティブ・クエスチョン」が出題される。
今回問題を選んでくれたのは、
脳科学者・茂木健一郎。
問題：一体何のCM？
CMの動画。
※25秒以下の答えが出てきてしまいます。
4色に分かれた男性達が、
交互に穴から出て行くCM。
一体何のCMなのか説破せよ。
正解
指示されたら穴から、
その色が出て行くという、
4色ボールペンを擬人化した、
フランスのCMである。
という訳で正解は、
「多色ボールペンのCM」。
レビュー
クイズ！ソモサンセッパに出題されるような、
クリエイティブ・クエッションは、
「ソモサン←→セッパ！公式問答集」に、
多数収録されています。
このような問題が好きな人は、
チェックしてみて下さい。
そして今回の問題ですが、
こちらはフランスのCMのようですが、
似たようなCMを、
日本の文具メーカーPILOT（パイロット）が、
作っています。
文具を擬人化するという、
CM手法はなかなか面白い発想ですね。
また緑色はなかなか使用しない（働かない）ので、
太ってしまっているというのも、
とんちが効いていて、
なかなか面白いのではないでしょうか。
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タグ：ソモサンセッパ
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