ソモサンセッパ|問題・これは一体何のCM?

※クイズ!ソモサン・セッパ ポンコツNo.1決定戦!!2014年1月24日放送分より

知識力より論理的思考力。

記憶より機転。

学歴より創造力。

この番組では、
このような考える力がないと解けない、
「クリエイティブ・クエスチョン」が出題される。

今回問題を選んでくれたのは、
脳科学者・茂木健一郎。

問題:一体何のCM?

CMの動画。
※25秒以下の答えが出てきてしまいます。

4色に分かれた男性達が、
交互に穴から出て行くCM。

一体何のCMなのか説破せよ。

 

 

 

正解

指示されたら穴から、
その色が出て行くという、
4色ボールペンを擬人化した、
フランスのCMである。

という訳で正解は、
多色ボールペンのCM」。

レビュー

クイズ!ソモサンセッパに出題されるような、
クリエイティブ・クエッションは、
ソモサン←→セッパ!公式問答集」に、
多数収録されています。

このような問題が好きな人は、
チェックしてみて下さい。

そして今回の問題ですが、
こちらはフランスのCMのようですが、
似たようなCMを、
日本の文具メーカーPILOT(パイロット)が、
作っています。

文具を擬人化するという、
CM手法はなかなか面白い発想ですね。

また緑色はなかなか使用しない(働かない)ので、
太ってしまっているというのも、
とんちが効いていて、
なかなか面白いのではないでしょうか。

オススメ関連記事

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