今やる!ハイスクール|「ドラゴン桜」の三田紀房から大ヒット漫画の企画の立て方を学ぶ!

※林修先生の今やる!ハイスクール 2014年1月9日放送分より

今回の講師は、
東大受験をテーマに描いた大ヒット漫画、
ドラゴン桜の作者、漫画家の三田紀房先生

テーマは「大ヒット漫画の作り方講座」。

緻密な計算で作られたヒット漫画の作り方を大公開する。

企画の立て方を学ぼう!

まず最初は漫画の企画はどのように立てられているのか
教えてもらう。

三田紀房先生といえば、
東大受験から就職活動、
更には株式投資にまつわるものまであるが、
全てヒット作になっている。

三田紀房先生曰く、
企画の段階で「勝ったな」と思わなければ、
ダメだという。

企画を立てる最初の段階は、
お店の新規出店をイメージしなければならない。

雑誌は1つのショッピングモールであり、
そこに自身がお店を出店して、
その中でお客さんを掴んで、
お店が継続して繁盛しなければ、
雑誌に掲載し続ける事は出来ない。

そこを考えると大事なのは、
目立たなければいけない。

目立つためには他には無い企画を立てる事が大事である。

二番煎じ、三番煎じではダメで、
出来るだけ今まで無かった企画は何かを徹底的にリサーチし、
そこをピンポイントに題材を決めている。

実際の漫画はどのように企画を考えたのか?

ドラゴン桜」は三流高校から東大合格者を出す事を目的に、
様々な勉強法で東大受験に挑む学園漫画である。

実はこれは受験漫画の体裁をとっているが、
スポコン漫画である。

ある目標に向かって、
生徒たちが努力する。

そして最終的に勝利を得るという、
スポ根というフォーマットがある。

そこに受験の要素を足したのである。

次に「砂の栄冠」という高校野球をテーマにした漫画。

しかし昨今、
高校野球を描きたいと言っても、
雑誌側が良いと言わない。

つまり、
高校野球の漫画は出し尽くしていて、
今から新規参入しようとしても、
圧倒的なマーケットを誇っている他の作品が沢山ある。

何かを足さないと、
企画がまず通らない。

そこで三田紀房先生はお金という要素を足した。

そしてこの作品は、
1千万円を渡された主人公が、
そのお金を使って甲子園出場を目指す漫画となった。

ある意味、
お金と高校野球は正反対である。

それの距離が遠ければ遠いほど、
ギャップが生まれて、
そこには面白さが生まれるのである。

どれも意外性のあるモノを、
どうやって結びつけるかという点を考える。

インベスターZ」という漫画は、
中学生が主人公の学園漫画である。

これに、
またお金を足した。

この漫画の設定では、
学校経営は投資で行われていて、
その投資部は生徒が運営している。

その投資部に主人公が入部するという設定である。

意外性が生まれた時に強烈な個性が生まれるのである。

そして意外性を作ろうとした時に、
意外性=非現実と考える人は多い。

昔は情報が乏しいのでそれで良かったが、
今は読者は情報をきちんと把握しているので、
情報の真偽に関して非常にシビアで、
あり得ない設定であると、
途端に読者は離れていってしまう。

つまりどうやって意外性を作るかといった時に、
非現実で作ってしまうと失敗してしまうので、
非常識で意外性を作ると説明された。

こうする事で、
作品にリアリティが生まれるのである。

そしてこのリアリティが凄く大事で、
確かにそうだなと思えないと、
読者の気分がのってこない。

ヒット漫画の企画の立て方をまとめると、
・他と競合しない企画を考える
・定番のテーマに意外性を組み合わせる事で新しい企画になる
・意外性は非現実的ではなく非常識から作る
という事になる。

続きは「ヒットするテクニックを学ぼう!」の記事に掲載。

レビュー

三田紀房先生の作品を私も購読した事がございますが、
確かに非常識なんですが、
どこかリアリティがあり、
ぐいぐい引き込まれる特徴があった事を記憶しております。

まさに、
今回話された事まんまの印象を受けました。

これは、
漫画の世界だけでなく、
ビジネスにおいても応用出来る要素が、
ふんだんに含まれていますね。

オススメ関連記事

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