グッジョブ|文字が小さ過ぎ読みづらいのにバカ売れ雑誌「ニコラ」!理由は立ち読み防止!

※すべてのものにはワケがある!グッジョブ 2013年12月26日放送分より

すばらしい知恵=グッジョブ。

この番組は思わず、
「なるほど」と頷いてしまうグッジョブを、
日本全国から発掘する。

雑誌グッジョブ

文字が小さすぎて読みづらい雑誌
なのに、
小・中学生の女子にバカ売れ

その訳は、
立ち読みしないで買って帰るからである。

文字が小さすぎて
読みづらいのにバカ売れとは
一体どういうこと!?

番組はその雑誌を探すべく本屋を訪れた。

その雑誌は、
小・中学生に人気のファッション雑誌「ニコラ」。

気になるその中身は、
これでもかという程、
小さな文字がぎっしりでゴチャゴチャしている。

試しにその文字の大きさを測ってみると、
約1ミリしかない。

ちなみにニコラと同じ新潮社の、
週刊新潮」と1ページ分の文字数を比較すると、
週刊新潮約2800文字に対して、
ニコラは約5100文字とほぼ倍であった。

どうして文字を小さくしたのか!?

しかしファッション雑誌にも関わらず、
どうして文字を小さくしたのだろうか。

その理由を、
新潮社ニコラ編集部の眞部菊実編集長に聞くと、
文字を小さくしたのはわざとだという。

沢山情報量を詰め込む事で、
立ち読みをしないで買って帰ってもらおう、
というのが狙いだったと説明。

つまり文字を小さくしたのは、
情報量を詰め込み、
立ち読み防止を狙った作戦であった。

立ち読みせずに買って帰っているのか?

では小・中学生は、
本当に立ち読みせずに、
買って帰っているのか定点観測。

するとほとんどの小・中学生が、
立ち読みせずに購入して帰っていた。

競合紙の発行部数が落ち込む中、
ニコラは文字を小さくして以降、
今や2倍以上の差をつけ他を圧倒している。

中学生向け雑誌ナンバーワンに輝いた。

ニコラのモデルは普通の小・中学生

ファッション雑誌「ニコラ」には、
更なるグッジョブが存在した。

それはモデル

ニコラのモデルは、
芸能事務所に所属していない、
普通の小・中学生の中から、
オーディションで決定している。

その出身者には、
川口春奈能年玲奈までいる。

まだ人気の無かった彼女たちは、
文字を小さくしたニコラと共に、
世間の注目を集めるようになったのだった。

つまりニコラが2人をスターにした、
といっても過言ではない。

レビュー

立ち読み防止の為に、
あえて情報量を多くして、
読みづらくする発想は凄いですね。

また情報量が多い事で、
読者側も満足出来ますし、
まさにウィンウィンの関係が出来上がっています。

しかし、
週刊新潮の倍の文字数を収録しているとは、
いやはや驚きの情報量ですね。

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