《シルシルミシル》Pasco(パスコ)「超熟」もちもち感の企業秘密「湯種(ゆだね)」!日本一の食パンの売れている理由!

※シルシルミシルさんデー 2013年9月29日放送分より

日本一売れている食パンPasco(パスコ)「超熟」

日本人の主食といえばご飯と思いきや、
ここ10年でお米離れがどんどん進み、
2年前にはパンがご飯を逆転した。

そこでスーパーのパンコーナーで張り込むと、
客の3人に1人が「超熟(パスコ)」を購入。

超熟(パスコ)とは敷島製パンの製造するパンで、
年間販売数は約2億5000万斤となり、
日本一売れている食パンである。

人気の秘密は「もちもち感」。

では超熟の「もちもち感」はどのように生まれているのか、
番組では「もちもち感の」の謎を徹底追求し、
パスコの禁断の企業秘密に迫る。

Pasco(パスコ)「超熟」もちもちの秘密!

番組は「超熟」のもちもち感の秘密に迫る為、
愛知県にあるPasco(パスコ)刈谷工場を訪れた。

最初に生地がこねられた際には、
生地にもちもち感は出ていない。

工場には専用の「もちもち部屋」なるモノが存在し、
そこで「もちもちの素」を混ぜると、
食パンの生地がもちもちに変身する。

この「もちもち部屋」の中にある機械は、
超トップシークレットであり、
工場内でも入室可能なのは800人いる従業員の中でも、
たったの4人しかいない。

上記の理由で、
番組では部屋の内部は公開されなかったが、
どのような仕事が行われているのか教えてもらった。

「もちもちの素」の作り方を再現!
もっちりのさせる方法の秘密は「湯種(ゆだね)」!

「超熟」のもっちりさせる方法の秘密である、
「もちもちの素」の作り方を手作業で再現。

用意するのは「熱湯」と「小麦粉」。

まずは熱湯に小麦粉を入れて、
練っていく。

その混ぜる早さは実際のマシンだと結構な早さである。

そして、小麦粉が粘り気を帯びた所で、
「もちもちの素」が完成。

この「もちもちの素」の正式名称は「湯種(ゆだね)」。

小麦粉はただの水で作るよりも、
熱湯でこねると中の成分が変化して、
ノリのように粘りが生まれる。

この湯種を生地に入れて混ぜるだけで、
生地はもちもちに変身する。

なぜこんな単純作業が企業秘密?

なぜこんな単純作業が企業秘密なのだろうか?

実は水温の管理や、
ミキシングの時間を少し変えるだけで、
だいぶ状態が変わってしまう為、
「もちもち部屋」には厳しい管理が敷かれている。

パンを大量生産するメーカーにとって、
湯種を使った大量生産は難しく、
美味しくなるとは分かっていても、
使えないというジレンマがあった。

そんなパン業界に革命を起こしたのが、
Pasco(パスコ)の「超熟」なのである。

10万回以上の湯種を作り試行錯誤した末、
ついに大量生産に成功したのだという。

このもちもちの技術を武器に、
「超熟」は食パン売上No.1に上り詰めた。

ちなみにPasco(パスコ)では「超熟」で開発された、
もっちり技術を基に、
もちもちのパンを37種類も製造しているという。

その他のもちもちパンや、
そのもちもち感の秘密についてはコチラの記事に記載。

《もうちょっと調べてみた&所感》

水の温度を変えるだけで、
パンのもっちり感が異なるなんて初めて知りました。

もしかしたらパン作りに詳しい方なら、
既知の情報かもしれませんが、
これからパン作りをはじめる人にとっては、
タメになる情報ですね。

ちなみに日本で一番売れている食パン「超熟」の中でも、
6枚切」が一番売れていて、
関西圏ではちょっと太めな、
5枚切」が一番売れているそうです。

「超熟」は私も好きでよく食べるのですが、
今後ともお世話になりたいと考えております。

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